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Research papers

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
November 22, 2017
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Citation

Paterlini and Bucci (2017a, November 22). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/erotic-capital-as-a-platform-for-innovation-and-communication


Research papers

MTV seeding lab

The presentation describes a new methodology -Seeding Lab- and its application to a qualitative survey for MTV Italy. Seeding Lab combines the spontaneous approach of a web environment and traditional qualitative ethnographic techniques. Members...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Cinzia Paterlini, Simona Sbarbaro
Companies: Teleperformance Knowledge Services, Viacom International Media Networks
November 16, 2010
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Citation

Paterlini and Sbarbaro (2010a, November 16). MTV seeding lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mtv-seeding-lab